Netflix | Red Notice | Steal this Campaign

To promote Netflix’s new film, Red Notice, we teamed up with the Benelux team at Netflix. Together with the Dutch artist Pieter Ceizer, we created a unique piece of art for people to steal from branded out-of-home locations across different dutch cities. Creating social media content and hosting an influencers-only heist at the Moco Museum in Amsterdam, we generated FOMO in anticipation of the movie's release, as consumers set off in search of the loot, sharing their successes on social media.