Netflix | The Witcher | Welcome to The Continent

For the launch of the acclaimed Netflix show, The Witcher, our team was tasked with brainstorming ideas for the campaign launch that would be impactful and generate conversation among fans. From the very first draft on a Google Slides deck to a fully fleshed-out website, this is how the Map of the Continent was born. An interactive map of the world of The Witcher, never seen before, where fans could dive deep into the lore of the show. The website was picked up by the press and praised by fans, reaching millions of visits during its first week live.

For the second season, we expanded the website: from an animated introduction voiced by talent to an immersive landing page experience and Easter eggs, we amplified the magic of the show, acting as a companion while watching.